published: May 30th, 2008
Do Ringtones Really Matter?
A quick Google search will produce countless articles trying to understand the popularity of ‘ringtones’; hundreds of bloggers waxing lyrical on the benefits of personalising their cell phones. Interviews with “experts” profering sexy theories about ringtones and identity construction lend an academic seriousness to the Crazy Frog phenomena. The figures are pretty serious too, in [...]